IASLC Leads Harmonized Campaign for November’s Lung Cancer Awareness Month


Media Contact: Becky Bunn                                                                        Adam Mohrbacher   
IASLC Communications Projects Specialist                                               IASLC Content Specialist | 720-254-9509                                       | 720-598-1943

IASLC Leads Harmonized Campaign for November’s Lung Cancer Awareness Month
IASLC Working with Patient Advocacy Organizations to Raise Lung Cancer Awareness and Dispel
Stigma Surrounding the Disease

DENVER – Under the leadership of the International Association for the Study of Lung Cancer (IASLC), a consortium of lung cancer patient advocacy organizations and individuals have come together to develop a harmonized public awareness campaign for November’s annual Lung Cancer Awareness Month (LCAM). The primary goal of the campaign is to share the personal stories of those whose lives have been affected by lung cancer - including patients, caregivers, and advocates - while pointing to scientific advances that are enabling these patients to live longer and healthier lives.

Unlike most cancer patients, lung cancer patients often experience stigma from the general public. These patients are seen as being responsible and even deserving of their diagnosis due to the disease’s close association with tobacco use. Through digital, print, and social media, in addition to paid advertising, the IASLC aims to alter this perception. It will highlight how lung cancer indiscriminately affects a wide swath of the population, including smokers and non-smokers.

“Lung cancer can affect anyone: young and old, rich and poor, smoker and non-smoker. The stigma surrounding the disease has real consequences, inhibiting the support and funding available for patients who need it the most,” said Fred R. Hirsch, MD, PhD, Professor of Medicine and Pathology at the University of Colorado Cancer Center and School of Medicine, and CEO of the IASLC. “The IASLC, being a global, multidisciplinary organization, is uniquely positioned to coordinate a harmonized strategy that can bring people together to show how the culture of lung cancer should reflect hope, as advances in lung cancer screening and early detection, personalized therapies, and immunotherapies are making a real impact in patients’ lives.”

To kick off these initiatives, the IASLC will participate in a National Press Club event at 9 am, Tuesday, November 1, 2016, in the Fourth Estate room of the National Press Club, 529 14th St. NW, Washington, DC. It will also host a Lung Cancer Awareness Month Public Forum from 4 pm – 7pm on November 2, 2016 at its headquarters in Aurora, Colorado. Lung cancer experts will brief attendees on the latest developments during the forum, and patients and patient advocates will share stories of their experience with lung cancer.

Lung cancer causes 1.6 million annual deaths, more than breast, colon, and prostate cancers combined. Despite these numbers, lung cancer receives less funding than many other types of cancer. Through raising awareness and putting a human face on lung cancer, the IASLC and its partners will change misconceptions of the disease and help support the exciting trends in the field of lung cancer treatment and care. Those interested in contributing their lung cancer story to the harmonized LCAM campaign can visit for more information.

The IASLC’s headquarters are located at 13100 East Colfax Ave., Unit 10, Aurora, Colorado 80011. Members of the press are welcomed to attend the public forum. Contact for more information on attending, or call 1.720.325.2956.

IASLC would like to thank the patient advocacy organizations that have collaborated on this initiative: American Lung Association’s LUNG FORCE, The Bonnie J. Addario Lung Cancer Foundation, Caring Ambassadors, Free ME From Lung Cancer, Free to Breathe, Global Resource for Advancing Cancer Education (GRACE), Live Lung, Lung Cancer Alliance, Lung Cancer Europe, Lung Cancer Foundation of America, Lung Cancer Initiative of North Carolina, Lung Cancer Research Foundation, Lungevity, Patient Power, Rexanna's Foundation, University of Colorado Cancer Center, Upstage Lung Cancer, Women Against Lung Cancer in Europe (WALCE).


About the IASLC
The International Association for the Study of Lung Cancer (IASLC) is the only global organization dedicated solely to the study of lung cancer. Founded in 1974, the association's membership includes more than 5,000 lung cancer specialists in over 100 countries. Visit for more information.


November 1, 2016