The Communications Committee develops campaigns to enhance IASLC brand recognition and credibility, while educating the public about complex issues related to lung and thoracic cancer. The committee also reviews articles for publication in the Journal of Thoracic Oncology and determines which pieces to promote to the media. From press releases to Lung Cancer Considered podcasts and ILCN articles, Communications Committee members work to enhance the visibility of IASLC on the international stage and to provide IASLC members, the thoracic oncology community at large, and the media with accurate and timely perspectives on hot topics in lung cancer.
Committee projects
Chair of Committee
Jarushka Naidoo
2023 to present
2023-2025 Roster
Overview
Committee Responsibilities:
- Regularly and effectively communicate information about IASLC programs and activities: The Communications Committee shall ensure timely and informative communication with IASLC members and other stakeholders, providing updates on the IASLC's ongoing initiatives and events.
- Establish communication goals and measure effectiveness: The committee will set clear communication goals and regularly evaluate the effectiveness of communication strategies. Data-driven analysis will be the basis for ongoing improvements and adjustments.
- Present IASLC programs to the public and major target audiences: The committee shall actively engage in presenting IASLC programs and initiatives to the public and key target audiences. Effectively communicating the IASLC's goals and objectives is essential in increasing IASLC's impact on the global understanding of lung and thoracic cancers, aligning with the IASLC mission.
- Develop relationships with healthcare media: The Communications Committee will cultivate strong relationships with healthcare media outlets to ensure routine and accurate dissemination of information about IASLC programs and activities.
- Collaborate with other committees: The committee will collaborate with other committees to effectively communicate implementation activities to specific audiences. This includes providing communication expertise to enhance the educational and informational components of various IASLC activities.
- Improve and maintain the quality of the IASLC website: The committee will explore ways to enhance the quality of the IASLC website and make it a reliable source of information for the public, members, and other stakeholders.
- Explore new communication methods: The committee will explore and leverage new avenues, channels, and delivery methods of communication technologies, such as podcasts, virtual meetings, and social media, to improve the dissemination of information and engage members and stakeholders effectively.
- Select newsworthy abstracts and articles: The committee will carefully select the most newsworthy abstracts from IASLC meetings and prepare materials for the media, including press conference materials. Similarly, the committee will identify the most newsworthy articles from JTO and create media materials for monthly dissemination.
- Organize teleconferences for selection purposes: The committee will conduct multiple teleconferences annually to select the most newsworthy journal and meeting studies, facilitating timely and effective communication.
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